Basis Points: A View From the Hills

The Decoy Effect and Risk Tolerance

Risk Assessment – Managing Volatility

October 2016

Risk Assessment – Managing Volatility

The Decoy Effect and Risk Tolerance

by admin on October 15, 2016

When given the option to choose between two products or services, consumers tend to focus on the advantages of the two choices relative to their needs. When the consumer perceives their need as small, they gravitate toward the limited service or smaller (less expensive) product. When you insert a third choice or “medium” into the…

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Rain Bombs and Emerging Markets

by admin on December 15, 2015

Legendary KXAN weatherman, Harold Taft, is credited with a quote that has become part of accepted wisdom in Texas regarding the weather. “The only way to cure a drought is with a flood.” Lake Travis is a large body water carved out of the Colorado river by the LCRA to help protect Austin against flash…

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